EFFECTIVELY REACHING NEW VOLUNTEER MARKETS Shelli Bischoff, Conservation Impact, Colorado Session Description: Everybody always talks about
recruiting and retaining new volunteers. This workshop is a
“user-friendly” introduction to marketing—an invaluable tool to help you
more effectively reach new volunteers. We guarantee you will think
about the recruiting function in a whole new light and inspire you to take immediate action! Learning Objectives: Level: All
Friday, October 11, 2002, 2:00 – 3:30
p.m.
1. Identify three new
major market potentials
2. Use three new market research
tools
3. Develop an effective suite of new outreach
strategies
4. Create a focused, targeted and efficient recruiting plan that really works
Conference Theme(s): Community