The Points of Light Foundation Announces National
Volunteer Week
2005
The nation will commemorate National Volunteer
Week, April 17-23, in recognition and celebration of volunteers at the
local, state and national level. The 2005 theme will remain as, "Inspire
By Example" because it truly reflects the
power volunteers have to inspire the people they help
as well as to inspire others to serve! The logo will
remain the same as
well.
Why the change?
Our goal is to establish National
Volunteer Week as "the" time to honor America's unsung heroes. We believe
that a consistent look and messaging will help to increase opportunities
for partnership (nationally and locally), and increase the involvement of
the general public. We spotlight our peer organizations that conduct
national days of service and have enjoyed branding and partnership success
as a result of using a consistent theme and logo:
- The Corporation for National and Community Service - MLK
Day
"Make It A Day On, Not a Day Off"
-
- Youth Service America - National Youth Service Day
"The Power of
Youth Serving Youth"
-
- America's Fraternal Benefit Societies - Join Hands Day
Youth and
Adults Volunteering Together
-
- One Day's Pay Foundation - One Day's Pay
To honor the victims of
the September 11 terrorist attacks on America through a voluntarily
observed national day of service, charity and compassion
-
- USA Weekend - Make A Difference Day
A national day to help
others!
What's in it for you?
As stated above, by keeping
the logo and theme consistent it allows you more time to plan NVW
promotion and events, saves you money on recognition items, and enables
Foundation staff to focus on providing you with more timely, innovative
and cost-effective promotional products.
What about the Toolkit?
Our goal is to begin
posting National Volunteer Week toolkit elements January 31, 2005.
The Toolkit will include:
- Sample news release
- Sample radio PSAs
- Sample print PSAs
- Sample Opinion Editorial
- Famous quotes on Volunteering
- Statistics on volunteering
- Logo formats
- Certificate for volunteers
- Message points
- Sample photo consent form
- A link to merchandise at the VolunteerResource
- Sample letter requesting a proclamation from government
- Web banners
- Print Ads
Who to contact?
If you have questions or
suggestions please call 202-729-8168 and leave a message. If required, a
response will be rendered within two business days. | 
