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Using Real-time Communications with Members

A growing number of organizations use real-time communications -- usually called "chats" or "chat rooms," and sometimes called "synchornous conferencing" -- to hold online meetings with volunteers, or to allow volunteers to interact with staff, clients, or each other.

Live chat adds a new dimension to the Internet experience. These live, instantaneous interactions can help strengthen the bonds between participants and help build community. Chat rooms offered via Web sites can also make your site a desirable destination for regular visits even when you haven't just added fresh content. And the dialogue from chats is easily (and, often, automatically) archived for later reference.

 

"These live, instantaneous interactions can help strengthen the bonds between participants and help build community. "

What is a "chat"?
A chat session is simply a "live" text-based conversation: a participant types a comment or question and it is immediately available for others to review; other participants respond, and their comments are immediately available for review as well.

Chats can be hosted on your own Web site, or, they can be hosted by another company's web site or system. However, when meeting in a chat room hosted by a third party, your conversation is usually not private -- anyone can enter the chat room, and they are privy to whatever you have to say. Your chat room may not be easy to find by someone who wasn't contacted directly about its location, but the possibility of it being found is still there.

Instant pager/chat applications, a form of direct messaging, offer more privacy. To work, all of the participants have to have the same kind of pager/chat software; a user signs on to the Internet and then launches the pager/chat program. A few moments later, users see a list of anyone else that is also logged on in the chat room and running the software, and everyone can then engage in an entirely private chat session.

Chats can be a regular online event -- a half-hour chat on a particular topic or featuring a special guest the first Monday of every month, for instance -- or they can be something that users can enter or exit whenever they wish.

How Are Organizations Using Chats to Involve Volunteers?
Some organizations use a chat room to make a major announcement to volunteers, then giving them the opportunity to provide immediate feedback and ask questions that can be immediately answered. An agency could use a chat to introduce a new member to others in the group and allow them to interact in a more lively, interactive way than, say, an e-mail list.

Other organizations have used chat rooms to bring volunteers and clients together online (the Theatre As Digital Activity program at the San Jose Children's Musical Theater is an excellent example of this). Some use chats as a pre-face-to-face meeting, to build support or consensus for a proposal before a decision is made or official, on-site vote is held.

Some organizations use chat rooms as a way for volunteers and clients to ask questions of an "expert" in a particular subject or field, or to "meet" with the Executive Director of an agency.

Many organizations have asked the VV Project about holding online board meetings via live chats. You can definitely hold discussions (with no voting) this way, but not all states recognize this form of virtual meetings as official (as of January 1996, California had passed an amendment to state law allowing this, but with certain requirements). Check with your state attorney general office for more information.

Chats are particularly popular among young people. The culture of a chat is fast, with short comments coming in quickly and constant. It's much more like a face-to-face discussion than a list serv or newsgroup, although sometimes, people write thoughts they might never say in-person (see our information on Online Culture for more information).

Real-time communications are not appropriate for every program or scenerio
Chats require users to all be at their computers at the same time, whereas an email-based discussion group or newsgroup -- also known as asynchronus communications -- allow users to participate, ask questions, provide feedback, etc. at anytime of the day, as often as they want. Chats often require that all users have the same software or operating systems. Chats usually require a high-degree of facilitation to keep the conversation going and pre-planning to get enough participants, a featured expert, etc. Chats also require that participants have a good understanding of how the technology works, and a high comfort level in using it.

Email-based discussion groups or newsgroups often have a much higher percentage of lurkers (people who read but don't post) than chats. Having 100 people on such a group is usually not overwhelming, because only a small percentage of them may actually post frequently -- the rest will lurk or post infrequently. Having 100 people on a chat, however, can become overwhelming, because most of the participants will engage in conversation, so consideration needs to be made in how many participants are ideal for your chat situation. Also, chats usually show everyone who is logged in, not just those who are posting; this means when someone enters a chat room, that person's name or alias gets posted to the group ("Jane Doe has entered the chat room"). A new participant might feel uncomfortable by this.

Finally, security and confidentiality of participants should be considered before creating an agency-sponsored chat environment. Will participants be using real names and email addresses or aliases? If they use aliases, will the chat room moderator know their real names? Will the discussion be private/password protected, or open to anyone?

Chat Tips for Humans
The key to a successful chat is determining a mission/reason for it, and expressing this mission clearly and effectively to potential participants. Why is real-time communication necessary for your volunteers? What do you want the volunteers to value about the chat? What do you want to happen as a result of a chat?

A successful chat also takes more than participants -- you will also need people filling these roles:

  • Facilitator, to keep the group focused, post items to generate appropriate and useful discussions, remind participants of the ground rules or topics for discussion, and sometimes step in to calm nerves when online arguments get out of control. This person also promotes the group to others and explains it potential participants.
  • Administrator, to help with technical issues/problems, delete/add members, and archive the conversations.
  • Chats also may require a Moderator to actually filter content, to keep out improper posts (jokes, advertising, insults); and an Expert or Special Guest, representing a particular field or issue, who answers questions from participants.
  • VOLUNTEERS CAN FILL ALL OF THESE ROLES. Just as with any task, match volunteers to roles based on their experience and interest.

    The chat owner must make incentives obvious and valuable to increase and maintain participants' motivation. The information and interaction provided via the chat must be seen as valuable by participants. Some groups emphasize a sense of responsibility in members -- participation is part of their volunteer commitment -- to maintain participation in chats.

    Other suggestions:

  • Make sure the facilitator or moderator of the group, and whomever that person reports to, has experience participating in chats, so that they understand procedures (from both technological and group dynamic perspectives), the dynamics of live online conversations, etc.
  • Make sure all participants have been told about the purpose and rules for the chat prior to participation
  • Make sure all participants understand the role of the facilitator or moderator
  • Encourage new participants to observe a chat for at least a few minutes before actually posting themselves
  • Send regular reminders about chats to volunteers, highlighting special features of particular online events, such as special guests or a particular topic of focus.
  • Encourage participants NOT to dominate the conversation. This may mean sending out a regular reminder, or it may mean communicating directly with a particular participant.
  • Make archives of chats available via your Web site, and remind participants that their posts will be archived and reviewed by others.
  • Send an e-mail to everyone five-10 minutes before the chat, reminding them of the event and encouraging their participation
  • Welcome people as they enter the chat room, just as you would in a face-to-face meeting.
  • Visit http://www.serviceleader.org/vv/chatware.html for more information on  where to find chat rooms and software

    Reprinted with permission from the Virtual Volunteering Project, http://www.serviceleader.org/vv/, part of the Charles A. Dana Center, at the University of Texas at Austin. Visit this valuable  site for the latest update on this subject.


    EDITOR'S NOTE: While this article focuses on using Internet chat with agency volunteers, its advice and resources are of equal value to any association including volunteer program manager networks.

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