Campaign Overview
Positioning the Profession: Communicating the Power of Results for
Volunteer Leadership Professionals
In 1998, AVA launched an initiative to re-position the profession of
volunteer administration - to build the case for supporting the effective
management of volunteer resources on all levels.
With the invaluable support of the W.K. Kellogg Foundation and the
Leighty Foundation, AVA began the process of re-positioning by surveying
members and practitioners in the field on key issues affecting their work.
A Think Tank of funders, practitioners and academic leaders then met to
develop a case statement for volunteer management that challenged
assumptions, identified core beliefs and proposed key messages that force
thinking about the profession in a new way.
In Positioning the
Profession: Communicating the Power of Results for Volunteer Leadership
Professionals, implications for practitioners and key messages
directed to stakeholders (executives, boards of directors, funders and
practitioners) are clearly articulated. An "Inventory of Personal
Competency", practical suggestions for those in the field and sample
re-positioning discussion sessions with exercises are included.
Edited by Nora Silver, Ph.D., Director of the Volunteerism Project in
San Francisco, CA USA, Positioning the Profession is your tool
for re-thinking how we see our work and how we communicate its impact and
importance to others.
To order copies of Positioning the Profession , print off the
Order Form in the AVA Products for the
Professional Flyer .
(You will need the Adobe Acrobat Viewer �downloadable at no cost � to view
the flyer and order form.) Then fill out your order form and fax or
mail it to the AVA office.
A Microsoft PowerPoint Demonstration and Key Points for Overheads
versions of Positioning the Profession are also available.
New Publication Available!
A Guide to Investing in Volunteer
Resources Management: Improve Your Philanthropic Portfolio, a new
publication funded by a generous grant from The UPS Foundation, is now
available! This project, developed in partnership by The UPS
Foundation, AVA, and the Points of Light Foundation, provides funders and
other nonprofit stakeholders with valuable information and evidence
illustrating the importance of investing in volunteer resources. | 
